rate comparison
01. the use case
Destiny is Pattern's AI tool that automates ad spend for e-commerce brands. In its first version, users had only one lever for controlling that spend: a daily budget. It offered no real control, so users often pulled their best products out entirely just to manage them manually.
02. the feature
I designed the budgets feature for Destiny 2.0, giving users more granular input and guardrails over how their spend is allocated, driving 52% of all Pattern ad spend and 89% adoption within the target user group.
creating a flight plan
During special events, users will usually have an overarching budget that gets allocated across product groups. Destiny 2.0 will find the optimal way to spend the event budget in the set timeframe.
model spend
Previously, budget was spent linearly across each day. Now, users can dictate how to distribute the event budget across days. This helps account for tentpole events like Black Friday, that have peak days in, lead-in periods, and lead-out periods.
review daily spend
Users also have more visibility into how Destiny 2.0 plans to spend their budgets based on their set flight plans and models. This view helps power users gain more insight into how the system works, and catch potential errors.
track performance
Users also have full visibility into Destiny 2.0's performance for past flights. This helps them better understand the system's limitations and determine the appropriate budget adjustments needed going into the future.
brand and marketplace views
We had to account what the budget feature would look like if users had their filter set to "all brands". Similarly, our European users segment their brands by country marketplace.
overlapping flights
Although a rare use case, users might want to create flight plans that have overlapping dates such as different sales happening around the same time.
tiny flights
Also a rare use case, but a valid concern from devs was what to display if users created a single day flight? What about 30 back to back single day flights?
